Saturday 18 August 2012

Stylista little sister: Bershka

You learn something new every day: when I recently visited a friend in London I had a lot of time by myself during the day to explore the city and take in the sights (and by sights I mean Brick Lane, Camden Market, Carnaby Street, Oxford Street and Regent Street - don't judge). Now although I don't brand myself as a budget fashion aficionado just yet, I thought I had most of my go-to retailers nailed! How wrong I was.


Enter Bershka: imagine if Zara had a little student sister who liked to spend her day giggling with friends in independently owned cafés but revealed a wild streak at night and you'll get an idea of the kind of pieces Bershka have to offer the fashion conscious and frugal.


Though not quite as keen on bright and eye-catching colours as some of her relatives in the Inditex Group (Zara, Massimo Dutti, Pull and Bear) there are certain items from Bershka's AW'12 collection that would most definitely invite the question: "Excuse me, I LOVE your ________, where can I get my hands on it?!" Whether you let them in on the style secret or not is up to you (if they have that instantly recognisable look of fashion lust in their eyes have some compassion and throw 'em a bone guys) but you should nevertheless show this lesser known budget brand a lot of love. Here are my favourites for the new season:

Fringe detail belt - £7.99
Left to right: Bershka Various Prints Skirt - £9.99; Etro AW'12
This symmetrical print skirt is a bargain and a brilliantly cheap way to capture one of the most eclectic trends of the season. Although it's a very busy pattern go the Etro way and try a casually clashing print to level up the impact of your outfit.
Skulls necklace - £7.99

Stud detail earrings - £5.99

Chain necklace - £9.99

BSK Combined Wedges - £39.99 
Left to right: Bershka Stud Detail Sleeveless Shirt - £19.99; 3.1 Philip Lim AW'12 
Washed out has never looked so good: the stud detail on Bershka's sleeveless denim shirt gives it a little edge but for even more tomboyish charm get a black skinny belt involved like 3.1 Philip Lim.

Skull print clutch - £14.99

Ballerinas with crossed studded straps - £25.99

Wedges with ankle straps - £59.99
Left to right: Bershka Zipper Back Top - £19.99; McQ by Alexander McQueen AW'12
Sophisticated, sultry and a little bit cheeky, both the colour and the style of this sheer Bershka zipper back top emulate the popular red wine shades that litter so many AW'12 collections including McQ by Alexander McQueen. Like McQ, jazz up this subtler trend with big hair and powerful accessories if you want centre stage.

Nail it!

Nails - one of the simplest ways to make an outfit pop, non? Changing up your nail colour/style/design can be cheap, easy and an extremely effective way to accessorise so there's no wonder we all get so excited and cram our cupboards full with so many shades Joseph would be hard pushed to find them all on that fine coat of his. I got to a point where I had so many that it was like looking into my full wardrobe and declaring that I had absolutely nothing to wear, so I started to condense my collection down to the colours that I would need for the current/upcoming season.

Since a friend introduced me to Refinery29 I have been hooked on their posts: they are always my first port of call when searching for new brands both in beauty and apparel, and their trend round-ups are always fantastic with their picks for AW '12 nail colour being no exception.


For UK fashionistas on a budget, Refinery29's selections can be a little out of reach both in terms of geography and price range, so here are a couple of cheap chic alternatives that you can easily pick up on the high street but will nevertheless still nail the trends:

From left to right: 1. LOOK Nail Pop in Dove; 2. L'Oreal Colour Riche Nails in Blue Reef; 3. Accessorize Nail Polish in Molten Copper; 4. Maybelline Forever Strong Pro in Dark Denim; 5. GOSH Nail Lacquer in Gasoline; 6. LOOK Nail Pop in Kimono; 7. Essie Nail Colour in Gym Dandy; 8. NYC Expert Last Nail Enamel in Boundless Berry


1. Fifty Shades - Moving away from the sulky, moody greys of AW'11 (and those of a recent literary phenomenon) next season's grey nails look to be lighter and with shots of silver, paying homage to the urban playground that is the city - LOOK's Nail Pop in Dove (£5 from Superdrug) is about as perky as a grey can get and even has a cutely optimistic name.

2. Ocean Deep - Teals make a comeback with piercing sea green shades dominating the palette. L'Oreal's Colour Riche Nails in Blue Reef (£4.99 from Superdrug) is vibrant yet understated - mermaid make-believe anyone?

3. Autumn Hues - It's undeniable that Mother Nature is always impeccably accessorised so it makes sense that beauty would take a leaf out of her book (impossible to resist, sorry!) for this nail trend: look out for intense gilded and burnt oranges inspired by fall trees - this little Accessorise Nail Polish in Molten Copper (£3.45 from Superdrug) is made all the more stunning by flecks of gold.

4. Winter Blues - With blue already permeating so many AW'12 catwalk collections it's not surprising that a darker shade has made its mark in cosmetics: navy looks to be the go-to blue for nails, but make sure it has mischievous bright blue undertones like Maybelline's Forever Strong Pro Nail Enamel in Dark Denim (£4.09 from Boots).

5. Purple Haze - If you're looking for THE party nail colour for next season look no further than the spotlight-hogging, diva-tantrum-throwing, knockout purples that have been brought out on the high street. With this trend you want a shade that craves attention: GOSH's Nail Lacquer in Gasoline (£4.99 from Superdrug) is extremely eye-catching.

6. Attention! - The military trend has dominated the catwalks for AW'12 and its presence in beauty is just as powerful. This time around khakis and gunmetals are updated with ominous flashes of petrol-like iridescence for maximum impact. LOOK's Nail Pop in Kimono (£5 from Superdrug) is nearly always on my nails at the moment, my personal favourite.

7. Hot Chocolate - Those of you that love your neutral nails will adore these sweet, comforting shades of milky, cocoa browns. Essie's Nail Colour in Gym Dandy (£7.99 from Boots) has a soft, nostalgic, marshmallow hue perfect for dark Winter days.

8. Pick-Your-Own - Whereas autumnal nail colours are bright and light, this trend requires a trip to the dark side: berries go bad in the best way possible with blackened yet colour rich purples and reds on the cards for those who want to emulate gothic style and NYC's Expert Last Nail Enamel in Boundless Berry (£1.99 from Superdrug) is the ideal indulgent shade.


IT'S GOOD TO BE BACK!

Well hello there! Remember me? GUESS WHAT?! I've got my sorry act together and Cheap Like Me is making a comeback just in time for AW'12. Yes, I know we're not quite there yet and forgive me a little pessimism for ignoring the fact that we are technically still in the midst of Summer but I like to look ahead and I know many of you will as well. 

Since my last post I've had some extremely exciting news that will be featuring on here around mid-September in the form of several blog posts: a two-week placement with Burberry! I'm hoping to be able to give you a sneak peek into what I'll be doing and also how I'll be dressing to try and convince myself and the rest of glorious London that I belong there.



As far as other posts go I'll be back doing my usual round up of high street catwalk copies and budget beauty buys as well as a couple of other random little posts - after all, variety is the spice of life and I love spice, chai anyone?